Selling the Drinking Culture

It's that time of year again, the packed aisle, with glue, markers, and boxes of Kleenex flying from shelves to carts. One of the first things that is on the school supply lists are spiral notebooks. Some have kittens, skulls, or trees on them. As I was walking down the aisle of the Oshkosh Target I came across a note book that sparked my interest. The notebook was on a end cap right at eye level it reads, " College is like a fountain of knowledge... and the students are there to drink". Of course I had to buy this notebook to show to the rest of the re:TH!NK staff. We all had similar responces we could not believe that Target was selling this notebook on their shelves. I did a bit of research on the saying and when I Googled it the results that came up used the saying in a drinking postive way. One website called Cracked.com has a atricle called "College Drinking", the first paragraph of the page says this:

College. A time when young men and women say goodbye to moderation and hello to many repeated nights of hugging their dorm room toilets. Why? Because “college is like a fountain of knowledge – and all the students are there to drink.” -Unknown."

As a community it is important that we try and mantaine healthy people who live around us. Oshkosh is home to Univeristy of Wisconsin Oshkosh it seems to be even more important to help our commnitiy healthy.

city of Oshkosh have been called many names assocated with drinking, UW Zero, Sloshkosh, OshVages, among others. Having a University in our city that has a repuation for their high alcohol consumption you would think that it would make sense to not sell the drinking culture further to the college students coming into our city.

Selling the Drinking Culture