According to a study released in late July, 1 in 6 consumers have altered their food purchases at New York Cities chain restaurants after a city-wide ordianance that went into effect in 2008 required chains to prominently post calorie infomation on their menus.
For the three main restaurant chains studied, customers on average bought 44 fewer calories at McDonald's, 80 fewer calories at Au Bon Pain and 59 fewer calories at KFC.
The change to labeling also lead chains to offer healthier options as the default or add new healthier options to their menus. However the labeling had no effect on the choice kids made at the restaurants studied.
Menu labeling helps consumers make informed decisions about their caloric intake. With at least 20% of American's being obese, posting calorie infomation is one piece of the puzzle in the effort to reduce death and disease related to obesity.
Read more: http://www.foxnews.com/health/2011/07/27/calorie-labels-change-some-diners-habits-study-says/#ixzz1UAZNcANc
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