You know how when you get a new car, you start seeing the same cars everywhere. I got a Jeep in fall and not only does it seem like everyone else did too, but they are waving at me! Ok then. I guess I became keenly aware of what I have and who else has it in my surroundings.
I find this prevention job to be a similar experience. Embarking on a new job, it sounded like a rewarding position...who wouldn't want to help others refrain from drugs and substance abuse? But truth be told, I possessed a limited awareness of the environment around me. Now being thrust into part of the re:TH!NK machine that sets out to alter this substance laden environment, I see it at every turn. And it doesn't Jeep wave!The feelings are way different.
Last week I saw "Lazy Cakes" at Walgreens as I checked out with my 6th grader. This is a snack marketed as mere pot brownies that have melatonin as their key ingredient saying it causes excessive use of the word DUUUUUUDE. WHAT!!!
I drive by the huge "KeyStone" billboard near Mortons daily. That gains huge visibility as kids walk to Oshksoh West HS and aims to make beer consumption cool and funny for youth. Who in the world allowed that location in our community!!
Me and my son, lil' 7 year athlete that he is, stroll through convenience stores with end caps that boast alcoholic beverages that are intended to GO WITH sports. Are you kidding me, these kids are suppose to be proud of their athletic codes and sports status in HS!!
How do parents counteract? What have you tried? Is anyone else mad? Really, I am interested in hearing.
Join us by checking out www.rethinkwinnebago.org for re:TH!NK Committee meetings planning environmental action plans that address change.
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