The WI Wins tobacco compliance check program, despite funding cuts to the Tobacco Prevention and Control Program is still a needed and effective program in Winnebago County. The TFDFC Coalition partners with local law enforcement agencies and county youth to conduct these checks.
How the Program Works
Minors, with the accompaniment of an adult from the TFDFC Coalition, attempt to purchase tobacco products at randomly selected business that hold a tobacco license. Businesses that do NOT sell to the minors are congratulated by the Coalition for following the law and not selling tobacco to minors. Clerks that complete sales of tobacco products to minors are fined. Fines in Winnebago County range from $87-$298.
Compliance Checks in Winnebago County
All law enforcement agencies in Winnebago County have been cooperating with the Coalition for the past several years to enforce the law by issuing citations to non-compliant businesses and clerks. Research shows illegal sales go down when compliance checks are in place and there are immediate consequences issued to those who sell tobacco to minors.
Tool for Retailers
The WI Wins program offers outreach and education to tobacco retails through an online program http://Smokecheck.org. Smokecheck.org is an easy online tool to learn the facts about Wisconsin's tobacco sales laws. When employers and employees know the facts, they can avoid a big mistake and expensive citations. The website offers downloadable study guides and an online test.
Non-Compliance Rates
Currently, the 2009 non-compliance rate is 20.9%. In 2008, the non-compliance rate in Winnebago County was 23%; in 2007, it was 12.5%. There is obviously still a need for this program in our area and our Coalition will continue to conduct compliance checks.
If you would like more information about the WI Wins program, please contact Emily at edieringer@co.winnebago.wi.us
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