Tobacco Prevention and Control Gets the Word Out

You may have noticed the recent string of ads regarding second-hand smoke. They are from the Tobacco Prevention and Control Program.

Starting August 3rd, the TPCP and the Wisconsin Ethnic Networks and Tobacco Prevention and Poverty Network launched a new media campaign entitled "Everybody Smokes When Anybody Smokes". The campaign is geared towards African American, Native American, Hispanic/Latino, Hmong, and Low Socio-Economic populations. Elements include radio, bus, and billboard advertising. The ads encourage listeners to call the appropriate network or visit the campaign's Facebook page at www.endthesmoke.com (this URL redirects to the campaign's Facebook page).

The campaign is timed to coincide with network appearances at community events and will run for four weeks from Monday, August 3rd-Sunday, August 30th. The campaign has been in development for several months, and although the campaign budget was reduced, it will still communicate an important message to some of Wisconsin's most disparately-impacted populations.